THE BREAD & BUTTER
Although our capabilities stretch beyond the following services, Locals Creative is primarily focused on building brands through visual, brand identity and web design and development.
Visual Brand Identity
BRING YOUR BRAND TO LIFE.
Branding is far more than "just a logo". When you connect with your people, you grow your business. Through visual story-telling we craft a visual version of who you are.
Discovery | The process kicks off with with a deep dive on you, your goals and your vision for the future success of your brand. By taking a holistic approach, we focus on the big picture as opposed to "just a logo."
DESIGN | Through our discovery process, we lay the ground work to lay down the broad brush strokes to start developing your overall design aesthetic and present two different design directions on high-quality style scapes (think mood board on steroids) printed and mounted on foam core. Your brand won't just live on the computer, which is why we present you with tangible materials to review when possible.
Following the style scapes, we craft 2-3 logo mockups for you to choose from. From there, we select a design to further refine and develop into your primary logo.
IMPLEMENTATION | Once the primary logo is approved, that's when the pieces start to come together. Although we offer several brand identity packages, design and branding should be looked at as a system. Our packages can be tailored to your needs and start with a primary logo to a full blown brand kit complete with primary + secondary logos, iconography, custom color palettes, style guide and a handful of custom branded pieces to get you started.
Brand Strategy
SO YOU HAVE A LOGO, BUT DO YOU HAVE A GAME PLAN?
Think road map for all things marketing. A necessary tool for navigating success and measuring growth. We identify and develop your brand purpose, messaging and address customer facing copy. We do the heavy lifting to assist in putting the pieces together for you to then start implementing and measuring the success of your brand.
Beyond Brand Strategy, we also dive deeper in formulating GTM (go-to-market) strategies and calendars to start mapping out your marketing plan. Similar to our thoughts on branding and design, we realize developing your marketing plan should be looked like a system with multiple parts such as Social Media, Web, Web, Events, etc. working together rather than viewed independently.
Website Design and Development
SPEAK TO CUSTOMERS.
Out shine the competition with a clean, optimized, stunning website no matter your industry or brand needs.
With a heavy e-commerce background, we go beyond building beautiful sites and can tie in strategy to maximize your sales, promotion calendar and providing the best experience for your customers.
By sticking to platforms such as Shopify, Wix and Squarespace we also provide individual training sessions with you or your team to build the confidence to know your way around your website.